Have you seen the movie The Best Man? Then insulating PUR and PIR in facade elements might not have been the first thing that came to mind. But it can still be relevant.
The movie Den bedste mand tells the story of boxer Jørgen "Gamle" Hansen. In the film, the more than 50-year-old Holstebro-based company Holm Huse, known for its highly insulating low-energy houses, has chosen to repeat a nearly 40-year-old support for boxing when British actor Arnold Oceng appears on screen in his sweaty training shirt as Kalule – with the Holm Huse logo on his chest.
Bokseren Ayub Kalule var oprindeligt fra Uganda. Da han debuterede som professionel bokser i KB Hallen i 1976, var grundlægger af Holm Huse, Svend Holm, allerede i fuld gang med at producere energieffektive huse til de energikrise-ramte danskere. Og han valgte at støtte mellemvægtsbokseren med et sponsorat.
"I met him a few times – he was an absolutely fantastic boxer," says Svend Holm about Ayub Kalule, who won the World Championship in 1979 and later had a title fight against boxing legend Sugar Ray Leonard.
Hvorfor lige PIR?
In Holm Huse, the patented ISO-KON+ element system incorporates high-insulation core materials made of PIR foam, supplied by Tinby Skumplast A/S.
The system is known as an extremely flexible, innovative, and solid façade system. The PIR foam panels used in the ISO-KON+ façade elements for Holm Huse are prefabricated at Tinby Skumplast's factory in Esbjerg and delivered in custom dimensions tailored to the specific construction project.
The PIR foam is produced using a special formulation that includes fire-retardant and self-extinguishing materials. PIR foam is a cellular plastic that traps an insulating gas, making the finished façade elements resistant to airflow, similar to what is seen in mineral wool. The insulating effect remains encapsulated within the cells and lasts throughout the product’s lifespan. The product has a thermal conductivity of 0.022 W/mK and is significantly thinner than comparable materials.
A great message to share
Lars Holm, who – together with his brother Søren – runs Holm Huse after their father, is more interested in building houses than in branding himself. He doesn’t believe he will sell an additional 100 low-energy houses just because he supports the boxing film with his sponsorship. “But it does help create brand recognition,” says Lars Holm, who takes pride in the company’s long tradition. Moreover, he noticed a significant increase in interest in the energy-efficient Holm Huse when they were mentioned in a housing program on TV2.
The interest in energy-efficient building materials has only increased since Ayub Kalule and Jørgen "Gamle" Hansen were at their peak...
Vil du vide mere om PUR- og PIR-materialers højisolerende egenskaber, så står Tinby Skumplast A/S til rådighed med yderligere information.
